Reputation | Pretty Fragile Stuff

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INSIDE
THIS EDITION

Since Reputation.com was founded in 2006, we have helped thousands
of people correct inaccurate or defamatory content about them online. With every
new development in technology, however, it becomes that much more difficult for
the average individual to protect his or her good name online.

For
example, just this month, the FTC gave the go-ahead for a new company, Social
Intelligence Corp., to develop background checks for employers by scraping the
social network and social media sites of applicants. Social Intelligence stores
this information for up to seven years. The content that you’re sharing publicly
on Facebook and Twitter now could come back to bite you in 2018.
Gulp.

Applicants must consent to a Social Intelligence background check,
in the same way that they consent to regular background checks. But there is a
caveat: If a potential employee is at risk of being denied over social media
content, the employer must notify him or her. Of course, by the time you’ve
learned what social media posting is the problem, it may be too late to change
it, particularly if the posting is many years old.

Furthermore, as Reputation.com CEO Michael
Fertik pointed out in a recent interview with Fox & Friends, social monitoring technologies will become
more sophisticated and companies will stop using human agents as filters. That
means these important decisions will be made by machines. Can you really trust a
machine to make a nuanced analysis on your Facebook
profile?

Bottom line: if you want to protect your
reputation, you have to take proactive steps to manage your online image. In
this edition of the newsletter, we offer some advice on how to make sure you
don’t have any errors in your background check.

P: Cityy

Category : All The Above | F.E.A.L